# Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective

> Research article (International Journal of Advertising, 2022) · cited 52× · AI/ML

**Wikidata**: [openalex:W4206923464](https://www.wikidata.org/wiki/openalex:W4206923464)  
**Source**: https://4ort.xyz/entity/assessing-the-relationship-between-gamified-advertising-and-in-app-purchases-a-consumers-benefits-based-perspective