# As the record spins: materialising connections

> Research article (European Journal of Marketing, 2018) · cited 18× · AI/ML

**Wikidata**: [openalex:W2861749507](https://www.wikidata.org/wiki/openalex:W2861749507)  
**Source**: https://4ort.xyz/entity/as-the-record-spins-materialising-connections