# As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity

> Research article (Journal of Business Research, 2021) · cited 32× · AI/ML

**Wikidata**: [openalex:W3206645292](https://www.wikidata.org/wiki/openalex:W3206645292)  
**Source**: https://4ort.xyz/entity/as-long-as-you-talk-about-me-the-importance-of-family-firm-brands-and-the-contingent-role-of-family-firm-identity