# Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach

> Research article (Internet Research, 2021) · cited 129× · AI/ML

**Wikidata**: [openalex:W4200525563](https://www.wikidata.org/wiki/openalex:W4200525563)  
**Source**: https://4ort.xyz/entity/artificial-intelligent-chatbots-as-brand-promoters-a-two-stage-structural-equation-modeling-artificial-neural-network-ap