# Artificial intelligence or human: when and why consumers prefer AI recommendations

> Research article (Information Technology and People, 2023) · cited 71× · AI/ML

**Wikidata**: [openalex:W4387352696](https://www.wikidata.org/wiki/openalex:W4387352696)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-or-human-when-and-why-consumers-prefer-ai-recommendations