# Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice

> Research article (Journal of Marketing Research, 2025) · cited 17× · AI/ML

**Wikidata**: [openalex:W4409109102](https://www.wikidata.org/wiki/openalex:W4409109102)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-on-call-the-physician-s-decision-of-whether-to-use-ai-in-clinical-practice