# Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect

> Research article (Journal of Marketing, 2020) · cited 704× · AI/ML

**Wikidata**: [openalex:W3097693500](https://www.wikidata.org/wiki/openalex:W3097693500)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-in-utilitarian-vs-hedonic-contexts-the-word-of-machine-effect