# Artificial intelligence in modern enterprises and marketing campaigns: effective tools and development prospects

> Research article (Marketing and Digital Technologies, 2023) · cited 12× · AI/ML

**Wikidata**: [openalex:W4390515026](https://www.wikidata.org/wiki/openalex:W4390515026)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-in-modern-enterprises-and-marketing-campaigns-effective-tools-and-development-prospects