# Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

> Research article (Journal of Business Research, 2020) · cited 503× · AI/ML

**Wikidata**: [openalex:W3096690806](https://www.wikidata.org/wiki/openalex:W3096690806)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-in-marketing-topic-modeling-scientometric-analysis-and-research-agenda