# Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis

> Research article (Global Business and Organizational Excellence, 2023) · cited 64× · AI/ML

**Wikidata**: [openalex:W4386588578](https://www.wikidata.org/wiki/openalex:W4386588578)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-in-marketing-research-and-future-research-directions-science-mapping-and-research-clustering-usi