# Artificial intelligence in interactive marketing: a conceptual framework and research agenda

> Research article (Journal of Research in Interactive Marketing, 2023) · cited 116× · AI/ML

**Wikidata**: [openalex:W4385283174](https://www.wikidata.org/wiki/openalex:W4385283174)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-in-interactive-marketing-a-conceptual-framework-and-research-agenda