# Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram

> Research article (Journal of Interactive Advertising, 2024) · cited 58× · AI/ML

**Wikidata**: [openalex:W4393863111](https://www.wikidata.org/wiki/openalex:W4393863111)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-in-influencer-marketing-a-mixed-method-comparison-of-human-and-virtual-influencers-on-instagram