# Artificial Intelligence in Advertising: Advancements, Challenges, and Ethical Considerations in Targeting, Personalization, Content Creation, and Ad Optimization

> Research article (SAGE Open, 2023) · cited 172× · AI/ML

**Wikidata**: [openalex:W4389211167](https://www.wikidata.org/wiki/openalex:W4389211167)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-in-advertising-advancements-challenges-and-ethical-considerations-in-targeting-personalization-c