# Artificial intelligence focus and firm performance

> Research article (Journal of the Academy of Marketing Science, 2022) · cited 180× · AI/ML

**Wikidata**: [openalex:W4293079011](https://www.wikidata.org/wiki/openalex:W4293079011)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-focus-and-firm-performance