# Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective

> Research article (Journal of Research in Interactive Marketing, 2022) · cited 251× · AI/ML

**Wikidata**: [openalex:W4285732958](https://www.wikidata.org/wiki/openalex:W4285732958)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-enabled-personalization-in-interactive-marketing-a-customer-journey-perspective