# Artificial intelligence and predictive marketing: an ethical framework from managers’ perspective

> Research article (Spanish Journal of Marketing - ESIC, 2024) · cited 45× · AI/ML

**Wikidata**: [openalex:W4391820127](https://www.wikidata.org/wiki/openalex:W4391820127)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-and-predictive-marketing-an-ethical-framework-from-managers-perspective