# Artificial Intelligence and Marketing: Pitfalls and Opportunities

> Research article (Journal of Interactive Marketing, 2020) · cited 451× · AI/ML

**Wikidata**: [openalex:W3037880470](https://www.wikidata.org/wiki/openalex:W3037880470)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-and-marketing-pitfalls-and-opportunities