# Artificial intelligence and consumer behavior: From predictive to generative AI

> Research article (Journal of Business Research, 2024) · cited 162× · AI/ML

**Wikidata**: [openalex:W4398231583](https://www.wikidata.org/wiki/openalex:W4398231583)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-and-consumer-behavior-from-predictive-to-generative-ai