# Artificial intelligence (AI) competencies for organizational performance: A B2B marketing capabilities perspective

> Research article (Journal of Business Research, 2023) · cited 206× · AI/ML

**Wikidata**: [openalex:W4376116789](https://www.wikidata.org/wiki/openalex:W4376116789)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-ai-competencies-for-organizational-performance-a-b2b-marketing-capabilities-perspective