# Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform

> Research article (Information Systems Research, 2025) · cited 25× · AI/ML

**Wikidata**: [openalex:W4408288065](https://www.wikidata.org/wiki/openalex:W4408288065)  
**Source**: https://4ort.xyz/entity/artificial-intelligence-ai-assistant-in-online-shopping-a-randomized-field-experiment-on-a-livestream-selling-platform