# Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States

> Research article (International Journal of Human-Computer Interaction, 2023) · cited 76× · AI/ML

**Wikidata**: [openalex:W4384662683](https://www.wikidata.org/wiki/openalex:W4384662683)  
**Source**: https://4ort.xyz/entity/are-virtual-influencers-friends-or-foes-uncovering-the-perceived-creepiness-and-authenticity-of-virtual-influencers-in-s