# Are virtual anime endorsers a new type of endorser? Examining product involvement as a moderating role

> Research article (Frontiers in Psychology, 2022) · cited 10× · AI/ML

**Wikidata**: [openalex:W4293590051](https://www.wikidata.org/wiki/openalex:W4293590051)  
**Source**: https://4ort.xyz/entity/are-virtual-anime-endorsers-a-new-type-of-endorser-examining-product-involvement-as-a-moderating-role