# Are they willing to work for you? An employee-centric view to employer brand attractiveness

> Research article (Journal of Product & Brand Management, 2018) · cited 59× · AI/ML

**Wikidata**: [openalex:W2899590051](https://www.wikidata.org/wiki/openalex:W2899590051)  
**Source**: https://4ort.xyz/entity/are-they-willing-to-work-for-you-an-employee-centric-view-to-employer-brand-attractiveness