# Are the carrot and the stick the two sides of same coin? A neural examination of approach/avoidance motivation during cognitive performance

> Research article (Behavioural Brain Research, 2015) · cited 26× · AI/ML

**Wikidata**: [openalex:W1948830017](https://www.wikidata.org/wiki/openalex:W1948830017)  
**Source**: https://4ort.xyz/entity/are-the-carrot-and-the-stick-the-two-sides-of-same-coin-a-neural-examination-of-approach-avoidance-motivation-during-cog