# Are Personas Done? Evaluating Their Usefulness in the Age of Digital Analytics

> Research article (Persona Studies, 2018) · cited 103× · AI/ML

**Wikidata**: [openalex:W2899682221](https://www.wikidata.org/wiki/openalex:W2899682221)  
**Source**: https://4ort.xyz/entity/are-personas-done-evaluating-their-usefulness-in-the-age-of-digital-analytics