# Are consumers' minds or hearts guiding country of origin effects? Conditioning roles of need for cognition and need for affect

> Research article (Journal of Business Research, 2018) · cited 47× · AI/ML

**Wikidata**: [openalex:W2897931486](https://www.wikidata.org/wiki/openalex:W2897931486)  
**Source**: https://4ort.xyz/entity/are-consumers-minds-or-hearts-guiding-country-of-origin-effects-conditioning-roles-of-need-for-cognition-and-need-for-af