# Are brand names special words? Letter visual‐similarity affects the identification of brand names, but not common words

> Research article (British Journal of Psychology, 2022) · cited 17× · AI/ML

**Wikidata**: [openalex:W4210784491](https://www.wikidata.org/wiki/openalex:W4210784491)  
**Source**: https://4ort.xyz/entity/are-brand-names-special-words-letter-visualsimilarity-affects-the-identification-of-brand-names-but-not-common-words