# Archetypes of marketing mix standardization-adaptation in MNC subsidiaries

> Research article (European Journal of Marketing, 2019) · cited 25× · AI/ML

**Wikidata**: [openalex:W2917061905](https://www.wikidata.org/wiki/openalex:W2917061905)  
**Source**: https://4ort.xyz/entity/archetypes-of-marketing-mix-standardization-adaptation-in-mnc-subsidiaries