# Appreciating Anonymity: An Exploration of Embarrassing Products and the Power of Blending In

> Research article (Journal of Retailing, 2018) · cited 43× · AI/ML

**Wikidata**: [openalex:W2793884159](https://www.wikidata.org/wiki/openalex:W2793884159)  
**Source**: https://4ort.xyz/entity/appreciating-anonymity-an-exploration-of-embarrassing-products-and-the-power-of-blending-in