# Applying the principles of Yin–Yang to market dynamics

> Research article (Marketing Theory, 2015) · cited 48× · AI/ML

**Wikidata**: [openalex:W2042409521](https://www.wikidata.org/wiki/openalex:W2042409521)  
**Source**: https://4ort.xyz/entity/applying-the-principles-of-yinyang-to-market-dynamics