# Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification

> Research article (International Marketing Review, 2022) · cited 12× · AI/ML

**Wikidata**: [openalex:W4225286413](https://www.wikidata.org/wiki/openalex:W4225286413)  
**Source**: https://4ort.xyz/entity/applying-reactance-theory-to-study-consumer-responses-to-covid-restrictions-a-note-on-model-specification