# Applying behavioral economics in predictive analytics for B2B churn: Findings from service quality data

> Research article (Decision Support Systems, 2017) · cited 16× · AI/ML

**Wikidata**: [openalex:W3125074646](https://www.wikidata.org/wiki/openalex:W3125074646)  
**Source**: https://4ort.xyz/entity/applying-behavioral-economics-in-predictive-analytics-for-b2b-churn-findings-from-service-quality-data