# Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective

> Research article (Journal of Marketing Analytics, 2020) · cited 36× · AI/ML

**Wikidata**: [openalex:W3030155678](https://www.wikidata.org/wiki/openalex:W3030155678)  
**Source**: https://4ort.xyz/entity/applications-of-sor-and-para-social-interactions-psi-towards-impulse-buying-the-malaysian-perspective