# Application of Stereotypes in Marketing: Gender Cues and Brand Perception

> 2013 doctoral thesis by Alexandra C. Hess at University of Waikato

**Wikidata**: [Q112903462](https://www.wikidata.org/wiki/Q112903462)  
**Source**: https://4ort.xyz/entity/application-of-stereotypes-in-marketing-gender-cues-and-brand-perception


## References

1. [Source](https://hdl.handle.net/10289/7969)