# Application of K-Means Algorithm for Efficient Customer Segmentation: A Strategy for Targeted Customer Services

> Research article (INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN ARTIFICIAL INTELLIGENCE, 2015) · cited 67× · AI/ML

**Wikidata**: [openalex:W2278489136](https://www.wikidata.org/wiki/openalex:W2278489136)  
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