# Application of Clustering Algorithm for Effective Customer Segmentation in E-Commerce

> Research article (2021 International Conference on Computational Intelligence and Knowledge Economy (ICCIKE), 2021) · cited 21× · AI/ML

**Wikidata**: [openalex:W3158068832](https://www.wikidata.org/wiki/openalex:W3158068832)  
**Source**: https://4ort.xyz/entity/application-of-clustering-algorithm-for-effective-customer-segmentation-in-e-commerce