# Application of Bass Diffusion Theory to Simulate the Impact of Feedback and Word of Mouth on Occupants’ Behavior in Commercial Buildings: An Agent-Based Approach

> Research article (Journal of Architectural Engineering, 2016) · cited 10× · AI/ML

**Wikidata**: [openalex:W2412943713](https://www.wikidata.org/wiki/openalex:W2412943713)  
**Source**: https://4ort.xyz/entity/application-of-bass-diffusion-theory-to-simulate-the-impact-of-feedback-and-word-of-mouth-on-occupants-behavior-in-comme
