# Anticipatory value-in-use in early-stage digital health service transformations: How consumers assess value propositions before and after abrupt, exogenous shocks

> Research article (Journal of Business Research, 2023) · cited 24× · AI/ML

**Wikidata**: [openalex:W4362716125](https://www.wikidata.org/wiki/openalex:W4362716125)  
**Source**: https://4ort.xyz/entity/anticipatory-value-in-use-in-early-stage-digital-health-service-transformations-how-consumers-assess-value-propositions-