# Anticipation of Future Variety Reduces Satiation from Current Experiences

> Research article (Journal of Marketing Research, 2016) · cited 32× · AI/ML

**Wikidata**: [openalex:W2282045193](https://www.wikidata.org/wiki/openalex:W2282045193)  
**Source**: https://4ort.xyz/entity/anticipation-of-future-variety-reduces-satiation-from-current-experiences