# Anthropomorphisms in multimedia learning: Attract attention but do not enhance learning?

> Research article (Journal of Computer Assisted Learning, 2019) · cited 40× · AI/ML

**Wikidata**: [openalex:W2944570049](https://www.wikidata.org/wiki/openalex:W2944570049)  
**Source**: https://4ort.xyz/entity/anthropomorphisms-in-multimedia-learning-attract-attention-but-do-not-enhance-learning