# ANTHROPOMORPHISM IN ADVERTISING: THE EFFECT OF ANTHROPOMORPHIC PRODUCT DEMONSTRATION ON CONSUMER PURCHASE INTENTION

> Research article (Asian Academy of Management Journal, 2017) · cited 53× · AI/ML

**Wikidata**: [openalex:W2653069673](https://www.wikidata.org/wiki/openalex:W2653069673)  
**Source**: https://4ort.xyz/entity/anthropomorphism-in-advertising-the-effect-of-anthropomorphic-product-demonstration-on-consumer-purchase-intention