# Anthropomorphic generative AI chatbots for enhancing customer engagement, experience and recommendation

> Research article (Journal of Consumer Marketing, 2025) · cited 39× · AI/ML

**Wikidata**: [openalex:W4407043540](https://www.wikidata.org/wiki/openalex:W4407043540)  
**Source**: https://4ort.xyz/entity/anthropomorphic-generative-ai-chatbots-for-enhancing-customer-engagement-experience-and-recommendation