# Antecedents to Consumer Peer Communication through Social Advertising: A Self-Disclosure Theory Perspective

> Research article (Journal of Interactive Advertising, 2018) · cited 15× · AI/ML

**Wikidata**: [openalex:W2791755204](https://www.wikidata.org/wiki/openalex:W2791755204)  
**Source**: https://4ort.xyz/entity/antecedents-to-consumer-peer-communication-through-social-advertising-a-self-disclosure-theory-perspective