# Antecedents of green brand equity: Delphi method and Analytic Hierarchy Process analysis

> Research article (Journal of Cleaner Production, 2023) · cited 29× · AI/ML

**Wikidata**: [openalex:W4360620539](https://www.wikidata.org/wiki/openalex:W4360620539)  
**Source**: https://4ort.xyz/entity/antecedents-of-green-brand-equity-delphi-method-and-analytic-hierarchy-process-analysis