# Antecedents of brand love in online network-based communities. A social identity perspective

> Research article (Journal of Product & Brand Management, 2015) · cited 201× · AI/ML

**Wikidata**: [openalex:W2173004036](https://www.wikidata.org/wiki/openalex:W2173004036)  
**Source**: https://4ort.xyz/entity/antecedents-of-brand-love-in-online-network-based-communities-a-social-identity-perspective