# Antecedents and outcomes of Generation Z consumers’ contrastive and assimilative upward comparisons with social media influencers

> Research article (Journal of Product & Brand Management, 2023) · cited 67× · AI/ML

**Wikidata**: [openalex:W4363674794](https://www.wikidata.org/wiki/openalex:W4363674794)  
**Source**: https://4ort.xyz/entity/antecedents-and-outcomes-of-generation-z-consumers-contrastive-and-assimilative-upward-comparisons-with-social-media-inf