# Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach

> Research article (International Journal of Consumer Studies, 2021) · cited 106× · AI/ML

**Wikidata**: [openalex:W3209186626](https://www.wikidata.org/wiki/openalex:W3209186626)  
**Source**: https://4ort.xyz/entity/antecedents-and-moderators-of-consumer-adoption-toward-arenhanced-virtual-tryon-technology-a-stimulusorganismresponse-ap