# Antecedents and consequences of trust: an e-tail branding perspective

> Research article (International Journal of Retail & Distribution Management, 2016) · cited 65× · AI/ML

**Wikidata**: [openalex:W2506413355](https://www.wikidata.org/wiki/openalex:W2506413355)  
**Source**: https://4ort.xyz/entity/antecedents-and-consequences-of-trust-an-e-tail-branding-perspective