# Antecedents and consequences of conspicuous green behavior on social media: Incorporating the virtual self-identity into the theory of planned behavior

> Research article (Journal of Business Research, 2022) · cited 71× · AI/ML

**Wikidata**: [openalex:W4312093170](https://www.wikidata.org/wiki/openalex:W4312093170)  
**Source**: https://4ort.xyz/entity/antecedents-and-consequences-of-conspicuous-green-behavior-on-social-media-incorporating-the-virtual-self-identity-into-