# Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings

> Research article (Journal of Marketing Research, 2015) · cited 106× · AI/ML

**Wikidata**: [openalex:W1904821930](https://www.wikidata.org/wiki/openalex:W1904821930)  
**Source**: https://4ort.xyz/entity/anchoring-in-payment-evaluating-a-judgmental-heuristic-in-field-experimental-settings